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Jlab

2021年5月15日

Download here: http://gg.gg/ulno0
Jefferson Lab uses a variety of certificates for various purposes. Some are purchased from a commercial certificate provider which are pre-trusted in virtually all browsers and other software. Others are issued by the lab’s Enterprise PKI. This page provides instructions for manually installing certificates needed to interact with Jefferson Lab systems safely and securely. Instructions for Specific SystemsCommercial Certificates
JLab offers three distinct families for everyday use, all-around performance or the ultimate true wireless experience. With long playtimes, intuitive controls and features to control your sound, JLab offers the perfect options for every lifestyle. JLab Audio is the #1 True Wireless under $100. Award winning Bluetooth earbuds, headphones and speakers with long battery life and great sound. Founded in 2005, our mission is to enhance how you GO through life with incredible sound, inspired design, and innovative technology without the rockstar price. For several years, our primary source for such certificates has been Verisign which was purchased by Symantec, which was recently re-sold to DigiCert. We are phasing out these certificates and are now using Network Solutions as our provider of commercial certificates. Enterprise PKI Certificates In addition to commercial certificates, JLab also maintains our own enterprise PKI which is used to issue certificates for many purposes. These certificates are identical to those provided by commercial Certificate Authorities (’CAs’), but they are not pre-installed (trusted) in browsers and other software. To establish trust for certificvates issued by our PKI, the root signing certifcate must be installed into software. Once that is done, certificates issued by our PKI can be used without encountering warnings regarding ’untrusted’ or ’self-signed’ certificates generated by most applications. Installation of this certificate is performed automatically on JLab managed systems, but can be installed manually for other equipment. ’Self Signed’ vs ’Enterprise’ Certificates Many systems can generate their own certificates, digitally signed using their own key. Such certificates are difficult to manage and importantly do not provide any means for revocation (’un-trusting’) them in the event that their keys are compromised. Unfortunately, a lot of software as well as much of the information on the internet does not differentiate between such self-signed certificates and those NOT issued by a commercial CA (like an enterprise PKI). If your software complains about the certificate on any JLab service using such terminology, it is likely that installation of our root signing cert will correct this problem. JLab maintains its own Certificate Authority to create and sign TLS/SSL certificates used to secure connections to numerous web and other network services. You must install JLab’s signing certificate into your web browsers, email, and other clients that use TLS/SSL for secure connections. Without installing this certificate, some clients may generate warnings, while others may simply not connect.
JLAB Managed systems receive the JLab root certificate by default and place it in the system-wide certificate trust store, Firefox’ trust store, and the trust store associated with the primary Java JVM installation (Java OpenJDK installation on Linux -- the Oracle JVM trust store is not automatically maintained). Most applications use these trust stores and so should not generate warnings regarding JLab issued certificates. For applications that do not use these certificate repositories, or that fail to receive the certificate automatically, users can install the certificate manually.
Note: Some programs give you the option of adding an exception, or otherwise ignoring whatever warning condition is detected. Such exceptions should never be made unless you are very certain that the exception is safe. A far better approach is to install the JLab root certificate so that your system or application will accept certificates issued by JLab by default. JLab Root Signing Certificate The certificate file that must be installed is available via the link below. Its identifying ’fingerprint’ (also, occasionally called the ’thumbprint’) is also provided. When installing/trusting any certificate, its fingerprint should be confirmed using a trusted source to insure the certificate is not forged.
*Certificate File (Base64 Encoded):JLabCA.crt
*Certificate File (Binary (DER) Encoded):JLabCA.cer
*Fingerprint: 1e 20 1e 1e 0c 0c ec ab d8 c5 f2 9b 8e 4c 28 51 94 96 9b 9fNote: For convenience, the root certificate file is also available at
*(Base64) -- /site/etc/openssl/JLabCA.crt (on Windows systems, this is K:etcopensslJLabCA.crt)
*(Binary) -- /site/etc/openssl/JLabCA.cer (on Windows systems, this is K:etcopensslJLabCA.cer)Legacy JLab Root Signing Certificate The certificate below is being retired over the next several months (by the end of 2017). During that transition period, some systems will continue to use certificates issued by the legacy PKI, so systems need to keep the old root certificate in place as well.
*Certificate File (Base64 Encoded):JLabWinCA.crt
*Certificate File (Binary (DER) Encoded):JLabWinCA.cer
*Fingerprint: e4 9e bf 21 a0 a2 59 2c 8b 2a 21 44 1e 4e 53 f3 f0 d8 fb e7Note: For convenience, the legacy root certificate file is also available at
*(Base64) -- /site/etc/openssl/JLabWinCA.crt (on Windows systems, this is K:etcopensslJLabWinCA.crt)
*(Binary) -- /site/etc/openssl/JLabWinCA.cer (on Windows systems, this is K:etcopensslJLabWinCA.cer)Instructions
Instructions are provided below for Thunderbird, and several common web browsers -- Firefox, Internet Explorer and Chrome. Instructions are also provided for subversion. Instructions for other applications will be added if needed. Step 1 -- Download and save the certificate for installation Most web browsers allow you to doanload and open certificate files in one step, and then provide the option to install the certificate if desired. For other applications, you will need to download and save the certificate file on your system, and then install it into the application.
*To save on your desktop, right-click the link above and select ’Save Link As’
*Navigate to a convenient location and save the fileStep 2 -- Install the certificate in Common ApplicationsInstall the certificate in Firefox Assuming you are viwewing this page in Firefox, the certificate can be installed directly (without first saving it to a file on your system).
*Click the Certificate File link above. You will get the Certificate Download dialog box.
*Check all three check boxes, indicating that this certificate should be trusted to:
*identify Web Sites
*identify email users
*identify software developers
* Click the ’view’ button to examine the certificate to compare the SHA1 fingerprint against that provided above.
*Click ’OK’ to complete the installation.Thunderbird If you use Thunderbird as an email client, you must first download and save the certificate file as described in step 1. Then, the filel is installed into Thunderbird using the steps below.
*From within Thunderbird, go to Tools -> Options.
*Click on the ’Advanced’ tab near the top of the dialog box.
*Click on the ’Certificates’ sub-tab.
*Click the ’View Certificates’ button
*Select the ’Authorities’ tab.
*Click the ’Import’ button to import the file you saved previously.
*Navigate to the file you saved previously and click OK to open it.
* You will get a new dialog box with check boxes allowing you to indicate which purposes this certificate should be trusted for. Check all three boxes.
* Click the view button and compare the ’SHA1 Fingerprint’ to the value shown above. If they do not match, cancel the import operation and contact the helpdesk
* Once you have confirmed the fingerprint value, click close, then OK on the previous dialog to complete the import operation. Then, click OK on the Certificate Manager dialog and, finally click OK on the options dialog box to return to Thunderbird. Upon completion of the steps above, Thunderbird should now happily connect to JLab TLS/SSL-enabld mail servers without generating warnings. If you get any warnings or errors from here on, they should be reported and the cause found and fixed. Microsoft Edge
Edge is Microsoft’s new web browser that is available in Windows 10. For JLab Domain Windows systems, the certificate shoudl be installed by default, so you should not need to perform these steps.
When you click on the certificate link provided above, Edge will download the file by default and save it in your Downloads directory. Once the donwload is complete, you should get a dialog bar at the bottom of the browser windows askign whether you wish to open the file or View Downloads.
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*Click the ’Open’ button in the dialog bar
*You will get a window providing information about the new certificate.
*Select the ’details’ tab at the top to compare the SHA1 thumbprint to the one provided above.
*After confirming the fingerprint, click the ’General’ tab
*Click ’Install Certificate’ near the bottom.
*A wizard will start to install the certificate.
*You will be prompted for which ’Certificate Store’ should be used for the certificate. Select ’Place all certificates in the following store’
*Click ’browse’ and select the ’Trusted root certification authorities’
*Click next, then finish to complete the importInternet Explorer (IE)
With IE, when you click on the URL link above, you will get a dialog asking to open or save the file.
*Click on the link above and when asked, select ’open’
*You will get a window providing information about the new certificate.
*Select the ’details’ tab at the top to compare the SHA1 thumbprint to the one provided above.
*After confirming the fingerprint, click the ’General’ tab
*Click ’Install Certificate’ near the bottom.
*A wizard will start to install the certificate.
*You will be prompted for which ’Certificate Store’ should be used for the certificate. Select ’Place all certificates in the following store’
*Click ’browse’ and select the ’Trusted root certification authorities’
*Click next, then finish to complete the importChrome
Chrome on Windows uses the same certificate store as IE. So, if you’ve installed the certificate for Internet Explorer, it should already be available to Chrome. If you use Chrome but not IE, the process of installing it is similar. Chrome on mobile devices uses a different strategy and you shoudl refer to the notes on Mobile devices below.
*Click on the links above to download the current and legacy certificate files
* Chrome will start the download and let you know that this type of file can be harmful, asking you to confirm your desire to download and keep the file -- select ’Keep’
*NOTE: There is nothing intrinsically harmful about certificate files. However, downloading and installing (trusting) a compromised or counterfeit certificate is.
* At the bottom of the Chrome window, you will see the downloaded file, with a drop down arrow allowing you to choose to open the file -- select ’Open’
*You will get a window providing information about the new certificate.
*Select the ’details’ tab at the top to compare the SHA1 thumbprint to the one provided above.
*After confirming the fingerprint, click the ’General’ tab
*Click ’Install Certificate’ near the bottom.
*A wizard will start to install the certificate.
*You will be prompted for which ’Certificate Store’ should be used for the certificate. Select ’Place all certificates in the following store’
*Click ’browse’ and select the ’Trusted root certification authorities’
*Click next, then finish to complete the importSafari (Mac OS X)
Safari uses the System Keychain for trusted root certificate authorities. You need to install the certificate into this Keychain and mark it as trusted.
*After clicking the .cer link for the Root Certificate to install, open your ’Downloads’ folder.
*Double click (or Right/Command Click) the Certificate and it should open with the Keychain Utility. At this point you will need to enter an Administrator password.
*Locate the Certificate listed under the ’System Keychain’ (It will have a Red ’X’ on it to indicate that it is not trusted.)
*Double click the Certificate to open the properties of the Certificate.
*Click the triangle next to the word ’Trust.’ This should drop down the options for trusting the Certificate.
*Select the dropdown box next to ’When using this certificate:’ and select ’Always Trust’
*Close the Properties box and you will then be prompted to enter the Administrator Password again.
*After the password has been entered, you should now see that the Certificate listed in Keychain now has a Blue ’plus sign’ where the Red ’X’ use to be.
*Close the Keychain Access Utility and the process is complete. Installing the JLab Root Certificate for Mobile Devices
Mobile devices vary widely from one OS (Android, iOS, Windows Phone) to another and even from one version or manufacturer to another. For example, the process is quite different for Android Lolipop vs. Marshmallow, or for Android Marshmallow on a Samsung phone or tablet than on an LG model (for example) running the same OS version. In many cases, however, clicking the link above to download the desired certificate, then opening the certificate on the device will perform the installation. Android General Remarks
For Android based mobile devices, installing a trusted root certificate normally requires you to download and save the desired certificate onto the device’s SD card or internal storage, then invoke a process to install the certficate from storage. For details, you will need to refer to your specific device/version documentation, or search for the process details on the internet. iOS (iPhone, iPad) General Remarks
Browse to this site on the iOS Device that you want to install the certificate on, then follow these steps:
*Click the .cer link for the Root Certificate to install, this will open the ’Install Profile’ window.
*Click ’Install’ in the upper right hand corner of the ’Install Profile’ window.
*You will then be prompted to enter your passcode for you device.(If one is in use.)
*You will now be given a warning about installing the certificate. Click ’Install’ in the right hand corner.
*You will now have a pop up to complete the install, Click ’Install’ on the pop up menu.
*The Profile will now say that it is verified and the process is now complete. Windows Phones and Tablets
For Windows tablets like the Microsoft Surface Pro and others that run Windows, the process is identical to that described above for IE, Edge, Firefox, etc. If these devices are JLab owned (and therefore required to be members of the JLab Windows Domain), installation of the certificate should be automatic. For Windows Phone and similar devices (that do not run the full Windows OS), installation can be performed by tapping the link to download and save the certifciate, then tapping the downloaded file to initiate the installation process.Installing the JLab Root Certificate into your Subversion Configuration
By installing the JLab root certificate into your subversion configuration, subversion will inherently trust certificates that are issued by the JLab PKI as long as they match the name you asked to connect to, they are within their validity period and have not been revoked (assuming your subversion client performs revocation checking). This is useful since certificates expire and must be replaced from time to time and such changes will trigger warnings if you explicitly trusted the individual server certificate previously by telling subversion to accept the certificate permanently.
Important Note: Subversion server certificates are transitioning from JLab PKI certificates to a commercial certificate issued by Network Solutions (’USERTrust’) in 2017/2018. Once existing JLab certificates are replaced with the commercial certificate, the steps below will not be required and subversion client should implicitly trust the commercial certificate. The table at the bottom of this section provides the information eeded to verify the certificate presented by each subversion server as well the status of each -- whether it is using a JLab or commercial certificate.
To install the jlab root certificate into subversion --
*Download and save the root certificate using the link near the top of the page
* Copy the certificate file to a convenient location (like the .subversion subdirectory in your home directory> saving it as ’JLabWinCA.crt’
*edit the ’servers’ file in your subversion directory
* Add a line in the global section of the servers file like

* Note: If you already have an ssl-authority-files entry defined in your subversion config, add the path to theh JLabWinCA.crt file, separating it from the previous entry with a semicolon Connecting Without Installing the Jlab Root Certificate into Subversion If you do not install the JLab root certificate in your Subversion configuration, when you connect to an https-based subversion server URL, the client will inform you that
You can choose to reject the connection, or accept it temporarily (for this session only), or accept it permanently. The last option stores the certificate into your subversion configuration so that if you connect to the same server again, you will not be prompted.
The fingerprint given is the fingerprint of the subversion server’s certificate -- not of the root certificate provided above. So, you should compare the thumbprint provided to the thumbprint below for the particular server you are connecting to.
SHA1 Fingerprints for current certificates of JLab https subversion servers is provided belowSubversion ServerCert ProviderCertificate FingerprintsvncccNetwork Solutionsea:b8:32:18:82:a2:99:63:a2:c1:6e

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5 Tips For Getting (and Using) Great Customer Testimonials

2021年5月15日

Download here: http://gg.gg/ulnnm
5 Tips for Getting (and Using) Great Customer Testimonials Rob Frappier. Rob is a creative content strategist from Detroit. When he’s not developing integrated marketing campaigns, he’s probably watching Netflix. Reply to Positive Customer Reviews. Certain people believe that the higher-purpose of customer service is to turn an angry customer into a happy one. In this light, there lies an opportunity in every negative review. While there is value in this, it can risk a mindset that ignores the power of good reviews too, and the need to respond to them. 5 Strategies for Adopting Excellent Customer Testimonials Those are just a few things you should look for in a great customer recommendation, but first you have to find people who are talking about your business. The mashup is a longer string of snippets making up a body of testimonials, so keep listeners or viewers interested by constantly transitioning to a new testimonial. Have the client/customer record the testimonial. The purpose is not to have you read them outloud into a mic or camera; it’s to get the testimonial from the horse’s mouth.
Is it viral yet? Is it viral yet?
While going viral should never be the objective of your video marketing campaign (never ever!), the term itself has seemed to have taken off this year, exploded even…
Marketers, we’ve been hearing lots of stats like these: 5 billion videos are watched on YouTube every single day, 1200% more shares are generated by social videos than text and images combined, videos on a landing pages increase conversions by 80% and 80% of users recall a video ad they have seen online in the past month.
Eek…Well, if that’s the case then you best get to grips with the best practices for ensuring your video marketing campaigns smash your objectives and propel your social media forward. Below we reveal some of our favorite tips to help you create compelling, inspiring and actionable online videos. 1. Center Your Video Around the Story, Not The Sale
There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead, your video should be centred around the story and not the sale. Remember: the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.
Make the most of the emotive power of video by appealing to your consumers’ needs and hidden desires. Scared you’ll lose leads this way? You can always place a strategic and relevant call to action alongside a tracked URL at the end of your video (just make sure it fits into your overall story).
Take Warby Parker’s ‘How Glasses are Made’ video, a great example of storytelling it focuses on the origins of the brand, their ethos, culture and people to showcase their eyewear. 2. Make your Video Feature the Best 10 Seconds Ever
One fifth of your viewers will click away from a video within 10 seconds or less. Short and to the point – that’s what the video experts are recommending. Our advice? Get right to the grit of the tale and manage expectations from the outset (within the first 5 to 10 seconds).
Try sparking your audience’s curiosity by asking questions and using teasers to hook their attention right away.
Your video should immediately convey its value and answer that “why should I watch it?” question that will be on your audience’s mind. Should they watch it because it will make them laugh, because it will inspire them to act or because it will teach them something new? 3. Use Humour in Your Video. Stop Being So Boring!
According to Tim Washer, Social Media Manager at Cisco ’Often in the corporate world, people get nervous about comedy and say it doesn’t belong here. But if it might help you get a point across efficiently and economically, why wouldn’t you try it and see if you can make it work?”
So what do your audience want instead? They want to laugh, they want to feel enlightened, they want to be pulled out of their boring 9 to 5’s and forget about their realities.
Done well, a brand can reap the rewards from using humour in their video content. Take Snickers as an example.
’Caption writing develops your ability “to get into what John Cleese calls the open mode, where you’re playful and having fun and relaxed and not worried,” Tim continues. ’The more you can get into the open mode, the more often you’ll find yourself coming up with fresh ideas in all areas of your life.
The takeaway here is to not feel constrained by what’s gone before in your industry and don’t try to emulate your competitor’s stiff tone and yawnsome script. Stand out and take a chance on being funny. 4. Optimize Your Video for SEO – Tag it Up
There are plenty of tactics you can use to ensure your videos get found easier in search engines. The first thing you should do to derive the maximum SEO value from your video (before you upload your video to any sharing sites) is to host it on your own domain.
It’s also important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links. Oh and don’t forget to avail of video sitemaps – in this nifty document Google explains how to create a video sitemap with ease.
When it comes to video for SEO, descriptions are everything. Why? Well, descriptions allow Google’s search spiders to make sense of your video and understand what the content entails.
So ensure that your videos are tagged with relevant keywords and fully explained with fleshed out descriptions and unique titles. Keep this rule in mind: if it has a box, it has a purpose – Google needs you to fill it out to help you rank. 5. Educate your Customers with Video & Prove Yourself
Did you know that 65% of your audience are visual learners? One of the most powerful methods you can use for video marketing is to educate your audience. And the great thing is that education comes in many forms. For example, you can teach your customers how to use your product or service and provide useful tips on how to make the most of it. Or you can create a webinar to showcase your industry knowledge, position your brand as a thought leader, add value to your consumers’ lives and collect leads in the process.
Video can also provide social proof for your product or service. When creating video success stories focus on the story of your customer and the success he/she achieved from using your product/service. This nifty question template from Copyblogger will help you create awesome and human-focused video and written testimonials.
Take Upwork’s series of video that showcases their role in providing skilled talent to companies of all sizes on a global scale.
Our online Professional Diploma in Social Media Marketing teaches you the best practices for marketing through YouTube, Twitter, Facebook, LinkedIn and Google+.
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Learn the tools and technologies needed to meet the challenges of tomorrow with a Professional Diploma in Digital Marketing. Download a brochure today!
Every great site has a powerful customer testimonial page.
It’s formed by compelling quotes from current customers that make a product or service seem like such an obviously good idea, anyone would sign up.
Great testimonials tell people that your business is not only legitimate but that it actually works.
And testimonials are powerful.
In fact, 92% of customers report they read online reviews before making a purchase decision.
Testimonials boost your conversion rate and inspire trust in your business. But if you don’t have a testimonial page yet, how can you start?
The answer is simple—either feature existing reviews, or kindly ask existing customers to create new reviews for you.
Today, I’ll share some of the top sites you can use to collect customer reviews and how to encourage customers to get more testimonials. 1. Checkout Your Facebook Reviews
The first place you need to look at are sites where people have already given you reviews.
The easiest place? Your current Facebook business page. Especially if you’re a local business, you might already have reviews here that you haven’t noticed.
Facebook testimonials can be quite detailed, making them an ideal way to highlight what your business does best.
If you don’t have reviews on your Facebook page, it’s a cinch to ask people to add a comment. We’ll cover more strategies on how to do this in point six.2. Look at LinkedIn Recommendations
If you’re a freelancer or are building out the testimonial section for a “work with me” page, LinkedIn is a gold mine of great recommendations and glowing reviews.
All you need to do is ask people to offer a recommendation to you, or use your existing recommendations—in whole or just snippets—as promotion for your services.
Of course, you can’t get reviews on your company profile, since recommendations are only available for individuals.
But if you own a company with many employees, why not encourage all of them to be active on LinkedIn?
This might lead to individual employees receiving recommendations from customers they work with on behalf of your company.
With their permission, you can use these recommendations on your website, either on a testimonials page or a page dedicated to your employees’ bios.
Plus, it wouldn’t hurt for someone who is researching your company on LinkedIn to see your employees have glowing recommendations.3. Ask for YouTube Video Reviews
What’s stronger than a text-based review? A video of your customer talking about how your products or services have helped them.
Encourage your fans to add videos to their own YouTube account. Let them tell stories about their success and mention your brand, or even encourage video reviews of your product.
If they send you the link, you can add these videos to your channel as favorites and create a playlist of customer reviews. You can also write transcriptions and include them as testimonials.
You can also film reviews on the fly with customers at your store, visitors to your office, or fellow attendees at conferences. Just keep a smartphone with high video resolution handy.
If you have a strong YouTube channel to begin with, people will be happy to be featured on it in exchange for their thoughts. Seventh generation consolesthe history of video games online.
Because of the closeness of the medium and the sharing potential, videos are one of the best ways to get feedback from your customers.4. Search Local Search Directories
If you have a local business, then you probably already understand the importance of local search directories.5 Tips For Getting (and Using) Great Customer Testimonials Telephone Number
Sites like Google Business Profiles, Yahoo Local Business, Yelp, and Merchant Circle allow members of their networks to write reviews about local businesses.
Here’s an example of testimonials on Google Business profiles:
If you have great reviews on these sites, you should share them on your testimonials page as well. This can be done by copying and pasting, taking screenshots of reviews, or using a WordPress plugin to show Google reviews on your website.
If you don’t have reviews there yet, this is a great way to recommend people leave you a review. Not only will you get to include it on your site, but it’ll also be available in searches.
Today people rely more and more on Google’s ratings to decide which merchants to visit. By getting as many reviews as possible, you can keep your business high in the search results.
If you’re just starting, set up a basic account on those sites and start encouraging customers to review you there.5. Don’t Forget About Niche Review Sites
Depending on your business’ industry, you may want to focus on getting reviews on niche review sites that your target audience frequents.
While sites like Google, Yahoo, and Yelp apply to all kinds of local businesses, there might be others that cater to your specific industry.
Hotels, for example, would want great reviews on sites such as Expedia, Travelocity, and TripAdvisor. Landscapers and painters might refer to Thumbtack, and so on. Our agency has reviews on Trust Pilot.
Since many people get their first impression of your services from these sites, it’s a good idea to focus on building a quality reputation there, then copying the reviews to your site.6. Reward Customers Who Review
Considering all the benefits of getting customers to provide great reviews for your site, how can you encourage them to start posting their thoughts?
If possible, offer a clear incentive for posting a review. For example, fast food restaurants often offer customers a chance to win a cash prize by filling out an online survey.
You can apply the same concept to encourage online reviews. A few examples include offering coupons, special deals, or even a discount on the next purchase with proof of a review.
Just make sure to review the terms and conditions of the site you want to offer incentives on. Some, like Yelp and Google, ban offering direct incentives. However, you can usually add a line to your receipt or a sign in your store asking customers to leave a review.
If you do decide to reward customers who review, it’s a good idea to disclose that in the testimonial.7. Setup Google Alerts and Social Mentions
Last, but not least, there are likely a ton of unsolicited customer reviews written about your company on other sites, such as personal blogs and forums.
These can be great opportunities to link to from your website because they are clearly unbiased reviews.
When they’re published on another site, people can say whatever they want and you don’t have control over what they’ve decided to write about you.
How do you find these third-party reviews? Simple.
Set up daily email notifications through Google Alerts and Social Mention. Choose a few terms like your personal name, business name, brand, and specific products.
You can also include a few keywords if applicable. And it’s a good idea to include the word “review” for anything so broad it’ll track articles not specifically about your company.
Once you get these reviews, you can ask the people who have mentioned your brand if you can feature their comments or story on your testimonials page.
Usually, people are happy to oblige, especially in exchange for a link from your site.How to Create Your Testimonials Page5 Tips For Getting (and Using) Great Customer Testimonials Complaints
Now that you’ve collected your reviews, it’s time to place them all on one easy-to-access page.
According to a recent study, 91% of 18- to 34-year-olds trust online reviews as much as personal recommendations, so it’s important to make this as easy to find as possible.
The goal of the testimonial page is to make it easy for visitors to see your most glowing testimonials all at once, instead of needing to search the Internet to see the positive things people are saying.
Make sure to credit the original site of the review. If it came from Yelp, LinkedIn, or another site it’s polite to link back to the original source.
The added benefit of linking is that you might encourage more people to leave reviews once they’ve seen what everyone else has to say.
And if necessary, you should always ask permission before posting third-party reviews to your website.
But once you get that permission, don’t hesitate to promote your review page! You worked hard to create a great product or service others are excited about.
You earned it; don’t be afraid to share.Conclusion
If you want to add a layer of credibility to your site, you need to build out a solid testimonial page. Testimonials build up the social proof that increases sales and conversions.
The quickest and easiest way to do this is by finding existing reviews from around the web and compiling them onto one page of your site.
You can check out social networks like Facebook and LinkedIn, as well as specific sites like maps locations, search directories, and niche review sites.
To take things to the next level, ask existing customers to leave customer testimonials for your business.
One of the most powerful formats is through YouTube videos, since it’s a more intimate medium where you can see and hear the person describing the details of the product.5 Tips For Getting (and Using) Great Customer Testimonials Service
If you’re still struggling to get reviews, you can consider offering a reward to customers who provide you with a review — just make sure its allowed if you ask them to leave testimonials on sites like Yelp or Google.
Finally, keep your eyes peeled by checking on any media mentions that might be floating around online.5 Tips For Getting (and Using) Great Customer Testimonials Phone Number
How will you encourage customers to leave testimonials?
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